AdVerdict
Sample data

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Sample dashboard

Your Ad Decisions

What to do with each ad right now, and why. Every number on this page is sample data.

Strategy:Standard Strategy

Ad Performance

Today

Spend
$398.35
Purchases
7
Revenue
$289.93
CPA
$56.91
ROAS
0.73x

The period filters these performance figures only. Decisions below are based on each ad's overall results and don't change with it.

Current Decisions

Every ad falls into one of four buckets. Select one to see its sample ads.

Needs Attention

Ads with enough data to act on, most urgent first.

Kill

Ad Creative 1

Linen Dress — Prospecting · Broad US 25-54

Why: Kill Rule 2 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$51.00
ATC
2
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad
Kill

Ad Creative 2

Hoodie — Retargeting · Retarget — Cart Abandoners 14d

Why: Kill Rule 1 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$33.50
ATC
0
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad
Kill

Ad Creative 4

Linen Dress — Prospecting · Broad US 25-54

Why: Kill Rule 1 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$42.80
ATC
0
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad
Kill

Ad Creative 8

Home & Accessories — Prospecting · Broad US 25-54

Why: Kill Rule 1 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$31.20
ATC
0
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad
Kill

Ad Creative 12

Hoodie — Retargeting · Retarget — Cart Abandoners 14d

Why: Kill Rule 1 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$58.75
ATC
0
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad
Scale

Ad Creative 7

Linen Dress — Prospecting · Lookalike 1% — Purchasers

Why: Your ad has generated multiple purchases at a CPA below your target and meets your scaling rules.

Budget
$50.00/day
Spend
$46.20
Purchases
2
Revenue
$119.98
CPA
$23.10
ROAS
2.60x
Recommended action

Increase budget: $50.00/day → $60.00/day(+20%)

View Ad
Scale

Ad Creative 10

Home & Accessories — Prospecting · Interest Stack — Home Decor

Why: Your ad has generated multiple purchases at a CPA below your target and meets your scaling rules.

Budget
$40.00/day
Spend
$35.00
Purchases
3
Revenue
$89.97
CPA
$11.67
ROAS
2.57x
Recommended action

Increase budget: $40.00/day → $48.00/day(+20%)

View Ad
Watch

Ad Creative 5

Hoodie — Retargeting · Retarget — Cart Abandoners 14d

Why: This ad is generating add-to-cart activity but no purchases yet. It hasn't cleanly met your kill rule, so it's worth watching closely rather than cutting immediately.

Spend
$22.10
ATC
3
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

No action needed right now

View Ad
Keep

Ad Creative 6

Home & Accessories — Prospecting · Interest Stack — Home Decor

Why: Keep this ad running. It is showing promising conversion activity but does not yet meet your scaling criteria.

Spend
$28.90
ATC
4
Purchases
1
Revenue
$49.99
CPA
$28.90
ROAS
1.73x
Recommended action

No action needed right now

View Ad
Keep

Ad Creative 9

Home & Accessories — Prospecting · Interest Stack — Home Decor

Why: Keep this ad running. It is showing promising conversion activity but does not yet meet your scaling criteria.

Spend
$38.40
ATC
5
Purchases
1
Revenue
$29.99
CPA
$38.40
ROAS
0.78x
Recommended action

No action needed right now

View Ad

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