Stop guessing what to do with your ads.

Connect your store and ad account. Get clear recommendations on when to kill, keep, or scale your ads.

See AdVerdict in action

Stop guessing which ads to kill.

AdVerdict analyzes your advertising performance and turns your data into clear decisions: KILL, WATCH, KEEP or SCALE.

Your Ad Decisions
Sample data

Ad Performance

Today

Spend
$398.35
Purchases
7
Revenue
$289.93
CPA
$56.91
ROAS
0.73x
Total Ads
12
Active Ads
7
Ads to Kill
5

Example recommendation

Kill

Ad Creative 1

Linen Dress — Prospecting · Broad US 25-54

Why: Kill Rule 2 triggered — this ad met all of its conditions without generating meaningful conversion activity.

Spend
$51.00
ATC
2
Purchases
0
Revenue
$0.00
CPA
ROAS
0.00x
Recommended action

Pause this ad

View Ad

AdVerdict turns your Meta Ads + Shopify data into clear actions, so you know which ads to kill, watch, keep or scale.

No account needed. The demo uses fictional sample data only.

What each verdict means

  • Kill

    The ad has spent enough without earning its keep. Pause it before it drains more budget.

  • Watch

    Too early, or no rule clearly applies yet. Give it time instead of reacting.

  • Keep

    It's converting, but hasn't cleared your scaling bar. Leave it running.

  • Scale

    It converts profitably. You get a specific budget increase to apply.

What you get after connecting Meta Ads + Shopify

  • A clear KILL, WATCH, KEEP or SCALE call for every ad, with the reason spelled out.
  • Spend, purchases, revenue, CPA and ROAS side by side, using your Meta Ads and Shopify data.
  • A recommended action for each ad, like a new daily budget or a pause.
  • Your own rules: start from the Standard Strategy, then tune it to how you advertise.

How it works

01

Connect your accounts

Link your Meta ad account and Shopify store (mock in this preview — real OAuth comes next).

02

We analyze your data

Every ad is scored against your strategy — spend, ATC, purchases, CPA, ROAS, and profit, not just gut feel.

03

Get your next action

A clear kill, keep, or scale call for every ad, with the reason spelled out in plain language.

KILL

Know when an ad is wasting money.

Ads that have spent enough without generating real interest get flagged clearly, before they quietly drain your budget.

KEEP

Know when an ad deserves more time.

Some ads are working but not proven yet — AdVerdict tells you to hold rather than panic.

SCALE

Know when it's time to increase the budget.

When an ad clears your purchase and CPA bar, you get a specific budget recommendation, not just a vague 'do more'.

Use our Standard Strategy, or make it yours

Every advertiser has their own rules for when to kill, keep, or scale — from a course, a mentor, or hard-won experience. AdVerdict ships with sensible defaults you can fully customize to match how you actually work.