Strategy
These rules decide every kill, keep and scale call. They are a starting point — in your own account you can edit them or create a strategy that matches how you advertise.
Standard Strategy · example rules
Kill Rules
An ad is killed when every condition in any one enabled rule is true.
Rule 1
- Spend >= $10
- ANDATC = 0
Rule 2
- Spend >= $30
- ANDATC >= 1
- ANDPurchases = 0
Rule 3
- Spend >= $50
- ANDPurchases = 0
Keep Rules
Keep an ad running once it has this many purchases.
Minimum purchases: 1
Scale Rules
Increase budget when an ad clears both the purchase and CPA bar.
- Minimum purchases
- 2
- Maximum CPA
- $25
- Budget increase
- +20%
An ad with no purchases that is inside its first 24 hours, or has barely spent, is marked WATCH (collecting data) instead of being judged.